CERTIFICATE PROGRAMS
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ART ECONOMY: PEOPLE, CULTURE, AND VALUE CREATION / HYBRID TRAINING
This four-day hybrid program is designed to enhance how individuals and organizations make decisions, build cultural sensitivity, and develop strategic foresight—while strengthening participants’ abilities to craft compelling narratives, design business models, and create sustainable economic and cultural value within their own fields. Sessions will feature guest experts who will contribute with case-based insights.
CorpEQ x Samsara – The Human Code
Reframing Behavior, Culture, and the Economy
A Next-Generation Learning Experience at the Intersection of the Art Economy, Creative Entrepreneurship, and Behavioral Finance
About the Program
CorpEQ x Samsara – The Human Code is a multidisciplinary learning and transformation program that brings together human behavior, cultural intelligence, creative thinking, and economic value creation.
This four-day hybrid program is designed to enhance how individuals and organizations make decisions, build cultural sensitivity, and develop strategic foresight—while strengthening participants’ abilities to craft compelling narratives, design business models, and create sustainable economic and cultural value within their own fields. Sessions will feature guest experts who will contribute with case-based insights.
Participant Profile
The program is designed for participants from diverse disciplines who share the same central question:"How can we build a human-centered, creative, and economically sustainable future?"
Artists, curators, gallerists: Building businesses through art and engaging in the creative economy
Academics and thought leaders: Developing multidisciplinary perspectives that connect culture, behavior, and the economy
Art collectors and cultural investors: Understanding the economic value and investment potential of cultural assets
Creative entrepreneurs and aspiring founders: Turning narrative, culture, and art into a viable business model
Corporate teams in innovation, marketing, HR, and strategy: Driving differentiation through design and story-led thinking
Social impact professionals and cultural fund representatives: Creating societal and economic transformation -
DAY 1 (19:00 - 22:00)
MindMaze – The Invisible Labyrinth of Economic Decisions (Online)
Behavioral economics, irrational financial choices, and intuition-driven management
The Game of Intuition: Why we make financial mistakes even when we seem rational
Decision Architecture: Nudge, choice architecture, and investment behaviors
Irrational decision-making in art, entrepreneurship, and leadership
Case studies from a behavioral economics perspectiveDAY 2 (13:00 - 16:00)
ArtPreneur – Art-Based Ventures and Economic Value Creation (In-person)
Art-driven business models, the creative economy, and cultural entrepreneurship
From Artist to Entrepreneur: Creating value and developing business models
Branding the Story: The economic potential of cultural narratives
The Cultural Economy Ecosystem: Funding sources and creative digital platforms
Workshop: Structuring participants’ creative projects with an economic value focusDAY 3 (19:00 - 22:00)
CultureLab 2.0 – Designing Cultural Systems and Economic Transformation (Online)
Cultural strategy, creative platforms, and building multi-stakeholder economic structures
Cultural Ecosystems: Community, experience, and value creation
From Local to Global: Taking cultural production to an international business model
Culture-Driven Teams: Designing creative systems for organizationsDAY 4 (13:00 - 16:00)
ValueCurator – Cultural Assets and the Strategic Investment Perspective (In-person)
Art economics, collection strategies, and the financial value of cultural assets
The Economic Value of Art: Price, story, and investment potential
Market Dynamics: Galleries, auctions, NFTs, and the new art economy
Collection Strategy: Cultural value and capital accumulation
Corporate Brand and Art Investment: Sponsorship, visibility, and prestige
Selectivity from an Investor’s Eye: The future value of cultural investments
